Mercedes-Benz is gearing up to show off their upcoming third-generation CLA. This stylish four-door coupé-style saloon is all set to make its debut at the Munich motor show in September, and it’s expected to hit the UK market in early 2025.
As part of their efforts to streamline model names, Mercedes-Benz plans to retain the traditional “CLA” designation for both the electric and combustion-engine versions, avoiding the EQ sub-branding used for electric models today.
Excitingly, the new CLA is just one piece of a broader puzzle, as Mercedes-Benz aims to roll out four new “Entry Luxury” models over the next three years. This move is part of their comprehensive “Electric First” strategy, signaling a strong commitment to electrification.
As they move towards more premium offerings, Mercedes-Benz intends to reduce the number of compact models from seven to four by the end of 2026. This will result in the discontinuation of the existing combustion-engine A-Class hatchback, standard-wheelbase A-Class saloon, long-wheelbase A-Class saloon, and the B-Class MPV.
Alongside the new CLA, other electrifying models in the pipeline include successors to the CLA Shooting Brake, the GLA/EQA crossover, and the GLB/EQB SUV. All of these thrilling rides will be produced in both electric and petrol variants at Mercedes-Benz’s factories in Germany and Hungary.
Underpinning the new models is the innovative Mercedes Modular Architecture (MMA) platform, showcased in the futuristic Vision EQXX concept car. Unlike the exclusive MB-EA platform for pure-electric models, the MMA platform is engineered for both electric and combustion-engine vehicles.
Ola Källenius, CEO of Mercedes-Benz, emphasizes their approach: “It is electric first. But that doesn’t mean it is electric only.” This approach combines the best of both worlds, embracing electrification while still offering the flexibility of traditional combustion engines.
With the new CLA and its companions on the horizon, Mercedes-Benz is signalling their electrifying future. As the automotive landscape continues to evolve, Mercedes-Benz is certainly making a statement with their Electric First strategy, and we’re excited to see how it unfolds in the years to come.
IAA Mobility 2023 runs from September 05 – 08.