- Jan 28, 2019
Ford Motor Co. CEO Jim Farley Jr. recently expressed confidence in Ford’s F-150 Lightning electric pickup truck, dismissing concerns about potential competition from the Tesla Cybertruck.
During an interview with CNBC, Farley stated, “We are the market leader for EV trucks and vans, and we know those customers better than anyone.” He further emphasized that the Cybertruck’s design caters more to the Silicon Valley crowd, while Ford focuses on creating trucks for real work and real people.
As the launch of the Cybertruck draws nearer, the dynamics of the pickup truck market are set to undergo a significant shift. Tesla’s entry into the electric pickup truck segment challenges Ford’s dominance with its popular F-150. Ford showcased its commitment to electrification last year by delivering over 13,000 electric F-150 trucks. While Tesla has already established itself as a dominant player in the broader electric vehicle market, the pickup truck segment presents a lucrative...